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24 Mar: How Soft Gambling Rebranded Addiction as Self-Care for Women

Dana Nguyen knows she has a problem.

In 2025, the 27-year-old California resident spent more than $4,000 on Labubu dolls. These dolls are small, furry, “cute,” monster-themed bag charms with pointed ears and wide, toothy smiles (Kwai, 2025). Labubus were manufactured by the Chinese company: Pop Mart. The trendy toys are highly collectible and sold in blind boxes, meaning buyers don’t know which doll they’ve purchased until they open it.

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